Eyefi launches new cloud service

Eyefi, the global leader in digital camera connectivity, today announces the worldwide availability of Eyefi Cloud, a private photo-centric cloud service that makes newly captured photos instantly available on a smartphone, tablet, desktop/laptop or smart TV. Eyefi Cloud is designed for photo enthusiasts who require the superior image quality provided by digital cameras but are frustrated with the time-consuming processes required to enjoy those photos on multiple devices. Eyefi Cloud, along with the Eyefi Mobi wireless SD card and Eyefi Mobi apps, makes every picture taken instantly accessible, anytime anywhere to enjoy, curate and share securely and privately. Eyefi Cloud offers users the ability to organise, sync and share unlimited photos, and the first 90 days are provided free of charge.

Eyefi Cloud serves the needs of photographers who want their high quality photos accessible in a single unified and organised library on multiple devices. Rather than manually transferring files or e-mailing photos to different devices, Eyefi Cloud automatically syncs photos across all devices as soon as they are taken so you can view them anytime, anywhere.

The cloud service is available immediately by simply downloading and registering the new Eyefi Mobi mobile app available through the iTunes or Google Play stores. Included with the new apps, is a three-month membership to the Eyefi Cloud once users activate a new account. After this period users can extend their membership for a recommended price of £34,99 per year. With the introduction of Eyefi Cloud, the company also sports a new logo and introduces new packaging for its Eyefi Mobi cards.

Background
In June 2013, Eyefi pioneered simple, instant image transfer from digital cameras to mobile devices with the launch of Eyefi Mobi wireless SD memory card. Now Eyefi adds a new cloud service, Eyefi Cloud, as well as all new mobile apps for iOS and Android based smartphones and tablets. When used together, Eyefi’s product line-up combines camera quality and mobile convenience with the power of the cloud for the over 500 million digital camera owners throughout the world. Until now, digital camera owners had to manually transfer photos to view them on their smartphone or tablet. With Eyefi, the highest quality images are as accessible as those captured using a smartphone and can be shared and enjoyed on every device that is equipped with a web browser.

“Photo lovers know that life’s most important moments are best captured using a digital camera but it’s difficult to access those shots until long after the images are taken,” said Matt DiMaria, chief executive officer of Eyefi. “Eyefi Mobi works with Eyefi Cloud to make those highest-quality shots available as they are captured, so photographers can immediately enjoy quality images on the beautiful displays of their smartphone, tablet, desktop, laptop or smart TV.”

How it works
The Eyefi Mobi WiFi SD card automatically transfers photos from a digital camera to the Eyefi Mobi app on an iOS or Android device. The mobile apps intelligently organise and transfer the images, in full-resolution, to Eyefi Cloud.

Eyefi Cloud syncs every picture taken to other devices so users can enjoy their photos anywhere they want, online and offline. Any device with the Eyefi app or with a web browser can be used to view, share and manage the entire photo collection.

For photographers with multiple cameras, Eyefi Cloud automatically merges their photos into a single, well-organised collection where they can be enjoyed together and further curated. The entire collection is then available on all the user’s devices.

For customers that do not wish to transfer images over the Internet, Eyefi has introduced Eyefi Desktop Transfer apps for the PC and Mac platforms. Eyefi Desktop transfer sends images directly from a digital camera equipped with Eyefi Mobi SD memory card to a PC or Mac without the need for a physical cable. Transferred images are stored on the user’s PC or Mac in a file location of their choice where they can be enjoyed, edited or archived.

 The new Eyefi offerings include a full range of photo related functionality including:

  • Transfer – Add wireless functionality to any digital camera, and easily send images from camera to mobile device or desktop.
  • Organise – Sort and tag images as they are taken, so they are easy to find later – for sharing, printing, and all the other wonderful ways photos are used.
  • Sync – Automatically synchronize photos to all devices so that users can view, edit, and manipulate photos both on and offline, anytime, anywhere.
  • Share – Invite friends and family to view photos and albums without requiring registration. Photo collections are “live”, so any additions to an existing collection will generate a notice to recipients that new images have been added.

Pricing and availability
Eyefi Mobi wireless SD memory card recommended pricing begins at £33.99 for the 8GB edition. The 16GB Mobi card will retail for £49.99 and the 32GB for £65.99. Customers will find the new Eyefi Mobi apps in the Apple app store, Google Play app store and Amazon Kindle app store. Included with the new apps, is a three-month membership to the Eyefi Cloud once they activate a new account. Existing Eyefi Mobi card customers can simply download the new apps and will also receive a three-month membership. Twelve-month memberships start at £34.99 for an unlimited number of photos. Find out more at http://en.eyefi.com/

About Eyefi
At Eyefi we are passionate about photography. We build products and services that help photographers experience the beauty and clarity of life’s moments anytime, anywhere. We are dedicated to creating products and services that enable consumers to enjoy a secure, magical experience beginning the moment they take a picture and extending to anywhere they wish those images to go. Our pioneering, patented, technology and products provide the only way to get high quality pictures from any digital camera to any Internet enabled display device, instantly. Eyefi products have transferred over 1 billion images from digital cameras to the Internet, mobile devices and PCs.

Eyefi’s headquarters is in Mountain View, California and our products are available throughout the world. Our investors include NTT Docomo, Opus Capital, Shasta Ventures and TransLink Capital. Eyefi was founded in 2005.

For more information about Eyefi, please visit www.eyefi.com