Tamron Announce New Portrait Zoom Lens In USA

Tamron announces the launch of a new zoom lens, the 35-150mm F/2.8-4 Di VC OSD (Model A043), for full-frame DSLR cameras. Photographers everywhere, especially those who enjoy photographing people, can add wider range to their creative expression with the new Model A043 that extends from 35mm to 150mm and offers a fast F/2.8 aperture at the wide-angle end while maintaining a bright F/4 at the telephoto end. The lens will be available May 23 in Nikon mount and June 20 in Canon mount at approximately $799 at authorized Tamron USA retailers.

The zoom range incorporates the 85mm focal length (often regarded as optimum for portrait shooting) and covers everything from full-body shots that include the surrounding environment to head-and-shoulders shots that stand out from a natural defocused “bokeh” background for which Tamron is renowned. The compact Model A043 is designed for fast handling and easy transport, measuring only 4.9 in long and perfectly balanced. On the technical side, three optimally placed LD (Low Dispersion) glass elements and three hybrid aspherical lenses quash various optical aberrations. Autofocus is exceptionally quiet with improved precision and speed thanks to the OSD (Optimized Silent Drive) DC motor. Furthermore, the Model A043 incorporates the Dual MPU (Micro-Processing Unit) system, which strikes the perfect balance between AF performance and effective vibration compensation. For close-focusing, the MOD (Minimum Object Distance) is 17.7 in across the entire zoom range. Providing greater flexibility when used outdoors, a Fluorine Coating and Moisture-Resistant Construction deliver extra measures of protection. The new 35-150mm portrait zoom is the most useful and most creative lens a portrait photographer can own. 


1. Superb optical performance meets requirements of high-resolution 50+ megapixel DSLRs
Chromatic aberration and other imperfections that can diminish and degrade resolving power are thoroughly controlled by an optical design that combines three high-performance LD (Low Dispersion) glass elements with three hybrid aspherical lens elements aligned in perfect balance. The result provides the high levels of sharpness and contrast that today’s high-resolution digital cameras require. Tamron’s exclusive formula is optimized for exceptional performance around the mid-zoom 85mm range because that focal length has long been regarded as the preferred choice for portrait shooting. True to its designation as a “portrait zoom,” the Model A043 leverages Tamron’s optical technologies across the entire zoom range from wide-angle to telephoto to assure the finest experience at any setting. Making full use of the controlled depth-of-field properties only fast-aperture lenses can provide, Tamron employed proprietary simulation technologies to maximize the soft and natural “bokeh” defocused blur it has cultivated over many years. As a result, in-focus areas are rendered sharp and crisp down to the fine details that makes the subject stand out against a gently and beautifully blurred background. This technique is highly prized by portrait photographers and is potent for virtually every other type of photography.

2. Outstanding performance even in strongly backlit situations
Tamron’s legendary BBAR (Broad-Brand Anti-Reflection) Coating works in harmony with an optical design that suppresses internal lens reflections to significantly reduce all traces of ghosting and flare. Because portraits are often shot under backlight conditions for impact, Tamron uses these advanced technologies to preserve high image quality even when strong sources of light – including the sun – are in the frame.

3. High-speed Dual MPU (Micro-Processing Unit) control system delivers fast and highly responsive autofocus performance plus outstanding vibration compensation

Silent autofocus is driven by OSD (Optimized Silent Drive) DC motor – The OSD DC motor debuted in the 17-35mm F/2.8-4 Di OSD (Model A037) with favourable response. OSD technology reduces drive noise significantly (compared to previous DC motor-equipped lenses) while boosting autofocusing precision and speed by a wide margin. This eliminates noisy distractions during portrait shooting. Furthermore, the superior AF precision also provides more accurate tracking when locked on moving subjects.

Outstanding VC (Vibration Compensation) – Tamron’s original VC system is enhanced in the A043 with an independent MPU dedicated to image stabilization without detracting from AF processing functions. Consequently, the VC (Vibration Compensation) achieves 5 stops*, according to CIPA Standards. This is highly beneficial when shooting at the telephoto end where camera movement is magnified. It’s also very valuable when shooting at slow shutter speeds in dim lighting conditions. 
* CIPA Standard Compliant. For Canon: EOS-5D MKIII is used. For Nikon: D810 is used.

4. MOD (Minimum Object Distance) of 17.7 inches across the entire zoom range
Close focusing, the A043 delivers a MOD of 17.7” at all focal lengths thereby expanding versatility and creative freedom. This allows portrait photographers to get in close to capture expressions and smaller details and allows them to adjust camera-to-subject distance with greater control. Even when shooting indoors where movement is restricted, users can make use of this feature to find the perfect shooting position and angle.

5. Next-generation design is consistent with brand identity and is ergonomically superb

Tamron has applied magnificent craftsmanship to a beautiful, intuitive design to produce a zoom with a superior look and feel. From the outer contours of the lens to the deftly worked Luminous Gold brand ring, the quality of this lens is second to none. Even details like the shape of the switch box and the precision and stability of the metallic mount reveal a commitment to functionality as well as design.

6. Moisture-Resistant Construction 
Seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain to provide Moisture-Resistant Construction. This feature affords an additional layer of protection when shooting outdoors under adverse weather conditions.

7. Fluorine Coating 
The surface of the front element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The front surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture or oily fingerprints, allowing for much easier maintenance. 

8. Compatible with TAMRON TAP-in ConsoleTM, an optional accessory
The new Model A043 is compatible with the TAMRON TAP-in Console, an optional accessory product that provides a USB connection to a personal computer for easy updating of the lens’s firmware as well as customization of features including fine adjustments to the focus position of AF and VC control.

9. Covers a broad range of diverse scenarios when combined as a set with the 17-35mm F/2.8-4 Di OSD (Model A037) ultra-wide angle zoom
For the discerning travel photographer who wants to pack light while maintaining excellent image quality, the new 35-150mm zoom pairs perfectly with Tamron’s 17-35mm F/2.8-4 Di OSD (Model A037) wide-angle zoom. The two lenses together cover 17mm to 150mm affording creative and versatile capture of landscape, street scenes, architectural details, food, street portraits and more, at a total weight of just 44.1 oz* with fast F/2.8 at the wide ends and F/4 at the tele end of each.
* Weight applies to the model with the Nikon mount.

ZY Optics Introduces Mitakon Speedmaster 50mm F/0.95 Mark III Lens

Zhongyi Optics (ZY Optics) has released version three of the Mitakon Speedmaster 50mm f/0.95 lens for full frame Sony E, Nikon Z and Canon RFcameras.

Offering a natural 50mm perspective along with an ultra-fast f/0.95 maximum aperture, the Mitakon 50mm f/0.95 is a compact prime characterised by its bright f/0.95 aperture to suit working in low-light conditions. It also affords a great degree of control over depth-of-field for isolating subjects from the background and producing selective focus effects.

The new version features a new optics design which offers a slightly more compact size and a better flare resistance. Plus, a carefully-designed 10 elements in 7 groups optics system with 1pc of HRI (High Refractive Index) & 5pcs of UD (Ultra-low Dispersion) elements successfully minimises the chromatic aberrations and delivers exceptional image quality. An eleven-blade diaphragm helps to produce a softly diffused out-of-focus rendering (bokeh) and the enclosure of the lens is made of metal to strengthen its durability.

Mitakon Speedmaster 50mm f/0.95 Mark III Specifications: 

  • Lens type: Manual lens
  • Max Format size: Full Frame
  • Focal length: 50mm
  • Lens mount: Sony FE/Canon RF/Nikon Z
  • Maximum aperture: f/0.95
  • Minimum aperture: f/16
  • Aperture ring: Yes
  • Number of diaphragm blades: 11 Optics
  • Elements: 10
  • Groups: 7
  • Angle of view: 45°
  • Minimum working distance: 0.5m (1.64’)
  • Weight: 720g (1.58lb)
  • Dimensions: 73.3 x 83.5 mm
  • Colour: Black
  • Filter thread: 67mm

Pricing & Availability

The Mitakon Speedmaster 50mm f/0.95 III is now available to ship and purchase from the ZY Optics official website. The Recommended Retail price (before tax) is $799.

Samyang Release 3 New Lenses, For Nikon F, Nikon Z

Samyang has introduced a new autofocus lens designed for the Nikon F mount and two manual-focus lenses for the Nikon Z mount.

Following the launch of the AF 14mm f/2.8 F in 2018, the AF 85mm f/1.4 F is Samyang’s second AF lens for Nikon F mount and alongside this lens, the MF 14mm f/2.8 Z and MF 85mm f/1.4 Z models are compatible with the latest Nikon Z mount cameras.

All three new Nikon lenses are Ultra-Multi-Coated (UMC), in order to provide excellent image quality and contrast from the centre to edges of the image. In addition, all of the new lenses feature weather sealing.

The AF 85mm f/1.4 F features a 9 bladed aperture while the MF 85mm f/1.4 Z features an 8 bladed circular aperture for ‘smooth bokeh’ and both these lenses provide sharp images from edge-to-edge. Plus, colours are faithfully rendered and have very natural-looking tones.

All three lenses will be unveiled for the first time at the China P&E 2019 in Beijing between 12-15 April.

Price and availability in the UK and Ireland will be announced soon.

Canon EOS 250D Is World’s Lightest DSLR With A Moveable Screen

Canon Europe announces the launch of the Canon EOS 250D, the world’s lightest DSLR camera with a moveable screen[1]. For a family looking to step-up from smartphone photography or upgrade from their existing camera, the EOS 250D is a fun and easy to use DSLR, packed with the latest technology that provides users with a formidable introduction to interchangeable lens photography in a small and lightweight body.

Successor to Canon’s multi-award winning EOS 200D, the EOS 250D has a guided user interface for easy operation, a large 24.1 Megapixel Dual Pixel CMOS APS-C sensor, 4K movie capability, super-fast and responsive autofocus, and excellent connectivity to smart devices. In addition, the camera features DIGIC 8, Canon’s latest image processor which powers many of its functions, including 4K movie recording, 4K time-lapse and 4K frame grabs from 4K movies.

Straightforward handling in a lightweight and compact body, the EOS 250D enables the whole family to enjoy capturing life’s experiences, whenever, wherever. The guided user interface makes this effortless from the moment the camera is switched on, with on-screen hints and tips to ensure everyone is getting the most out of the camera. It is also easy for users to capture their experiences in imaginative ways with Canon’s Creative Assist feature, a suite of effects, filters and colour adjustment tools to apply to photographs when composing an image or after it has been taken.

Canon’s DIGIC 8 image processor supports a variety of improvements in Live View autofocus precision and Eye AF, Auto Lighting Optimizer, Digital Lens Optimizer and Highlight Tone Priority for sharp high-resolution images ready to share straight from the camera. The 24.1 Megapixel sensor performs well in low-light and facilitates a shallow depth of field, adding beautiful background bokeh to treasured family portraits. The camera’s cutting-edge technology combined with its ease of use, makes the EOS 250D the perfect DSLR for those wanting to capture precious family moments so they can be enjoyed for generations to come.

The EOS 250D is a camera for every occasion. Its intuitive Vari-Angle touchscreen enables comfortable shooting from a variety of angles, making family selfies a joy or recording a vlog effortless. Canon’s Dual Pixel CMOS AF technology will also keep family and friends in sharp focus when shooting stills and video via the touchscreen. Delivering a classic shooting experience, the EOS 250D features an optical viewfinder with a responsive 9-point AF, so moments can be framed clearly and as they were seen with the naked eye.

When images and videos are ready to be shared, the EOS 250D integrates effortlessly with smart devices[2] via Bluetooth®[3] and Wi-Fi using the free Canon Camera Connect app for iOS and Android. From here, images and videos can be downloaded to a smart device, reviewed and posted on social media or shared with friends and family.

The Canon Camera Connect app also facilitates shooting remotely from a smart device, perfect for capturing family group shots or a hands-free selfie. Images can then be sent to a paired smart device as soon as they are taken via the Automatic Image Transfer function, delivering peace of mind that cherished memories are safely backed-up.

The EOS 250D is available in three sleek finishes: black, white and silver and is part of the Canon EOS ecosystem, comprising of over 80 world-class lenses, flashes and accessories, offering an optimum level of choice as users look to expand the camera’s capabilities.

The EOS 250D’s guided and creative features, combined with Canon’s cutting edge technology, will set families up for storytelling greatness and equip them with the tools and knowledge to make beautiful memories in a click.

The EOS 250D is now available to pre-order from Canon’s online store or to purchase with a range of lens and body options from official Canon retailers from 25th April 2019.

Lexar Professional CFexpress 2.0 Type B Prototype Memory Card

Lexar has announced that it will be showcasing a new Professional CFexperess 2.0 Type B memory card at NAB in Las Vegas.

The new memory card standard has been developed by the CompactFlash Association and CFexpress offers higher capacities as well as better performance. For example, the new Lexar Professional CFexpress 2.0 card will feature demonstration speeds up to 1650MB/s read and 1000MB/s write.

“Standardisation of CFexpress has been an industry-wide effort within the CFA,” said Kevin Kilbuck, Lexar VP of Business Development and member of the CFA Board of Directors. “It is no small feat to standardize a solution that offers very high performance in the small yet familiar form factors. The Lexar CFexpress will be able to set itself apart by assuring seamless video capture at 4K and 8K resolution that provides sustained bandwidth without any drop-off in speed to the full capacity of the card.”

Lexar will be demonstrating at NAB Central Hall – C1459 in Las Vegas, Nevada.

Panasonic Lumix G90 Announced With 20mp Sensor And Unlimited 4K Video

Designed for high mobility and ease of use, the new LUMIX G90 features a range of functions perfectly primed for both photo and video.

With a 20.3-megapixel Digital Live MOS sensor, the latest Venus Engine and 5-axis Dual I.S. 2, the G90 is ready to record the action in a wide variety of different shooting situations.

Redesigned externally for maximum comfort and easy one-handed operation, the G90 is sealed to ensure splash and dust resistance. An integrated OLED LVF (Live Viewfinder) combines with a free-angle. 3.0-inch large OLED rear monitor for composition from every angle.

For videography, the G90 offers both 4K and Full HD video recording at a range of frame rates, with external recording available, along with a 3.5mm headphone jack and newly added headphone socket.

As with other LUMIX products, 4K Photo helps to capture fleeting moments, with newly added functions for the G90 including Sequence Composition and Auto Marking.

Bluetooth and Wi-Fi connectivity make sharing on the move simple, while USB charging allows for power boosts on the go.

High image quality and super-fast AF
The G90’s 20.3-megapixel Digital Live MOS sensor has been designed without low-pass filter to capture the largest amount of detail. Working in combination with the Venus Engine, images are rendered to appear natural, true-to-life and with a wide dynamic range.

For the sharpest shots, the LUMIX G90 includes 5-axis Dual I.S. (Image Stabiliser) 2 which combines OIS (Optical Image Stabiliser) with BIS (Body Image Stabiliser) to compensate for movement while shooting up to an equivalent of 5-stops shutter speed. 5-axis Dual IS 2 works for both photo and video, including 4K video for the smoothest possible footage.

High-speed autofocus (AF) acquisition of 0.07sec, along with high-speed burst shooting at 9fps (AF-S) or 6fps (AF-C) helps to capture sharp shots of fast-moving subjects. Using Depth From Defocus (DFD) technology, the G90 also tracks moving subjects, allowing the user to adjust the sensitivity settings to tailor the AF-behaviour to the shooting subject.

Face / Eye Detection AF automatically detects human faces for sharp eye focus, while other focusing modes include Pinpoint AF for targeting precise areas, Low Light AF which has been optimised for shooting when light levels drop, and Custom Multi AF which allows users to select blocks from 49 focus detection areas. For manual focusing, Focus Peaking is available.

Improved design and ergonomics
New buttons for easy reach of key functions
Redesigned grip for comfortable and stable shooting
Splash/Dust-resistant design
The LUMIX G90 has been redesigned for easy one-handed operation. Three new buttons are located in-line on the top plate for adjusting exposure, ISO and white balance. Buttons on the back are positioned around the wheel dial for quick access to various settings in both shooting and playback. Front and rear dials enable direct setting and can be configured to individual preference.

Image composition is done via the large OLED Live Viewfinder with 2,360k-dot resolution, 100% field of view and 0.74x magnification or the three-inch OLED rear monitor with 1040k-dot resolution, free-angle movement and touch-sensitivity.

The rugged design of the G90 starts a body constructed of a magnesium alloy full die cast front frame and goes to a redesigned grip for more comfortable and stable shooting. To be ready in every condition, LUMIX G90 is splash/dust-resistant*1 thanks to sealing for every joint, dial and button.

*1 Dust and Splash Resistant does not guarantee that damage will not occur if the camera is subject to direct contact with dust and water.

Video functionality
The LUMIX G90 is a true hybrid camera, with equal importance given to its extensive video capability.

It can record unlimited 4K video (3840×2140) at 30p/25p (50Hz Area)/30p (60Hz) or 24p in addition to Full HD (1920×1080) at 60p/50p (50Hz Area), 60p (60Hz Area) with full-time AF. High Speed Video can also be utilised to record slow-motion video in Full HD at 120fps (1/4x), 90fps (1/3x) and 60fps (1/2x).

Real-time image output to an external monitor in 4:2:2 / 8-bit*1 via an optional micro HDMI cable is available, while V-Log L is pre-installed for wider dynamic range for colour rendering in post-production. Additionally, a 3.5mm microphone jack for high-quality audio recording is included, as well as a headphone socket.

The G90 features LUMIX’s well-known 4K Photo modes. Giving users the ability to extract fleeting moments at 30fps from a 4K video, it’s now even easier thanks to a new Auto Marking function which automatically detects frames with changes to the image. Sequence Composition has also been added for creating “stromotion” images by combining multiple images into one shot for a fun effect.

*1 4:2:0 8-bit recording on an SD Memory Card.

Creative controls
As well as providing Automatic, Semi-Automatic and Manual modes, the G90 features a range of options to help you unleash your creativity, including:

Post Focus / Focus Stacking and Bracketing modes
Versatile Photo Styles including dynamic monochrome
Live View Composite Recording
Utilising the power of DFD (Depth From Defocus) AF technology and combining it with 4K Photo, the G90 gives you the option to change the focus point after the image has been taken (Post Focus Mode). You can also make use of the Focus Stacking function to adjust depth of field by combining multiple images. Users can also shoot a maximum of 999 images can be shot with different focus points using newly added Focus Bracketing, while Aperture Bracket allows for different depth of fields to be shot and selected from later.

Adding to the many Photo Styles known from LUMIX cameras, G90 allows to shoot dynamic monochrome images with emphasised highlights and shadows while preserving details. L.Monochrome D is added to standard Monochrome and L.Monochrome and provides even darker depth tones. All monochrome modes can be combined with a grain effect for filmic results.

Newly added Live View Composite Recording is useful for shooting fireworks or stars in the night sky. This function releases the shutter at designated intervals, combining areas of high brightness in a single picture, while keeping the background the same.

Powerful performance
A new power-saving function is introduced for the G90, automatically putting the camera to sleep after a set period of inactivity detected by the eye sensor. A half-press of the shutter button reawakens the camera ready for shooting, resulting in a long battery life of approximately 900 images per charge.*1

For even more power, a Battery Grip (DMW-BGG1) is also available. As well as increasing battery life, it adds a set of extra controls for more comfortable vertical shooting. Just like the G90, the DMW-BGG1 boasts a rugged, splash and dust resistant design.*2

Sharing your shots live from the scene has never been more important. With integrated Bluetooth 4.2 and Wi-Fi 2.4GHz you can update your friends and family no matter where you are. Bluetooth Low Energy enables a constant connection with minimal power consumption for simple and quick sharing, as well as optional automatic GPS tagging.

  • Under the test conditions specified by Panasonic based on CIPA standard. When the sleep mode timer is set to 3 seconds.
    *2 Dust and Splash Resistant does not guarantee that damage will not occur if the camera is subject to direct contact with dust and water.

Price and availability
The Panasonic LUMIX G90 will be available to buy from June 2019, with an anticipated retail price of £899.99 / €1,075.00 (Ireland) body only, £1,079.99 / €1,290.00 with a 12-60mm lens, or £1,259.99 / €1,505.00 with a 14-140mm lens.