Olympus announces OM-D E-M1

Owners of full-format and APS-C DSLR cameras have a problem and Olympus has created a camera to solve it – the OM-D E-M1, the new pinnacle of Olympus’ digital imaging range. A DSLR is often too bulky to carry, which is why the new OM-D E-M1 is more compact than its main rivals – and the ideal size for shooting on the go. It combines the portable dimensions of the Micro Four Thirds format with image quality that matches DSLRs. Thanks to a new Live MOS sensor and next-generation TruePic VII image processor, it delivers the best images in the history of Olympus cameras. The E-M1 trumps the autofocus performance of its OM-D predecessor with DUAL FAST AF – one of the world’s fastest AF systems – now available for sequential as well as regular stills. It has an electronic viewfinder with the magnifying power of a high-end, full-frame DSLR and the unique 5-axis image stabilization system that made its OM-D debut on the E-M5. The E-M1 is splash-, dust- and freezeproof and – thanks to DUAL FAST AF – compatible with an ever-growing range of interchangeable lenses. It is available for pre-order in black with a special offer, and in the shops with an additional offer for E-System users from mid-October 2013. Prices start at £1299.99 for the body only, £1499.99 for the M.ZUIKO DIGITAL 12-50mm 1:3.5-6.3 lens kit and £1949.99 for a kit that includes the new M.ZUIKO DIGITAL 12-40mm 1:2.8 lens.