Ilford Photo ‘totally committed’ to film photography after investment firm buyout – Amateur Photographer

Mark Anslow, CEO of Pemberstone Ventures said:  ‘We are very excited by the potential of the analogue photography movement and believe that Harman is uniquely placed to drive the resurgent film market into the future.’

 

‘We are seeing this very clearly. Our new owners will assist us to connect more effectively to this younger generation in the future, and we will prioritise this as our main goal over the next five years.’

 

Elton added: ‘We remain totally committed to analogue photography, and indeed to all forms of imaging. Our product range is uniquely stable and of the highest quality, and we can assure all of our customers that we will continue to support them in our customary way for the foreseeable future.’

 

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Harman technology, the manufacturer of Ilford Photo monochrome photographic products, remains ‘totally committed’ to analogue photography after it was bought by UK investment firm Pemberstone