I met up with my couple outside the Marriage Bureau as they got out of their cab, and they were quickly approached by a #nikon person to see if they wanted to participate in the Wedding Truck photos. Since they had to wait for a friend to arrive anyway, we hopped over and started the process. They had a makeup station set up in case it was needed, but we skipped that and were scooted right over to Joe. Turns out they were his first couple of the project! After a few minutes shooting with Joe, they sat down for a quick interview to share their love story. We then went into the Marriage Bureau to get married and when we came out 30 minutes later, a USB drive was waiting for them with final images.
Earlier this week, Nikon and Joe McNally announced something called the Nikon Wedding Truck. As part of the new #iamgenerationimage campaign they brought a truck into New York City and parked it in front of City Hall. Any couple who brought their certificate of marriage dated between June 1st-5th 2015 received free portraits from Joe.
Joe started photographing yesterday morning and finished off today. Now, from a marketing standpoint, I completely understand the reasoning behind Nikon running this wedding truck campaign. They are targeting families at their earliest stages. If these couples decide to start a family, or already have one, most likely they are going to be purchasing a #camera to document their lives. We all know the biggest decision they will make is trying to decide between Nikon and #canon. So kudos to Nikon for trying to interject themselves in that decision. Here’s some of today’s photos that Joe took.
Jon Lemon, a NYC photographer, was the hired photographer for the first couple to go through the Nikon Wedding Truck. Jon was able to document the process of his couple going through the wedding truck and the post interview process. Jon explained the process of how his couple got photographed through the truck.
Sarah Williams is a award winning photographer splitting her time between San Diego & DC. She specializes in photography for rad people and has a deep love for flamingos and tattoos. If you want to know more, she’s pretty honest on instagram, so check her out.
McNally is a Nikon ally for a long time. Obvious choice and he’s probably personnal friend with the person in charge of hiring the photographer for the stunt.
We don’t have any way to quantify what kind of affect it had on the subjects. While I’m sure they were pleased to get their photos taken, we have no way of knowing if that would translate to sales of Nikon products by those people, and if THEIR word-of-mouth would.
That would be the ONLY reason to do something like that. As professionals, we already know what we want or not. The Nikon Wedding Truck isn’t going to convince anyone reading this to buy more gear or, probably more to the point professionally, switch brands to Nikon because of it.
We’re thinking about visiting NYC on a .5 anniversary. We were married in December 1977, but we’d prefer to visit NYC when the weather is better, like May or June.
So sad.. The behind the scenes photos are way better than the actual wedding photos. Move the background to the end of the truck, use higher focal length and bam, perfect picture with daylight studio!
What a cool thing, having Joe McNally shoot your wedding day portrait. Love the extra soft light, octa through a scrim. No Profoto lights for this project. Not sure about wearing blue jeans while covering a wedding day, but Joe’s always a charming guy.